Dieter Rams Ten Principles of “Good Design”

1. Good Design Is Innovative

2. Good Design Makes a Product Useful

3. Good Design Is Aesthetic

4. Good Design Makes A Product Understandable

5. Good Design Is Unobtrusive

6. Good Design Is Honest

7. Good Design Is Long-lasting

8. Good Design Is Thorough Down to the Last Detail

9. Good Design Is Environmentally Friendly

10. Good Design Is as Little Design as Possible

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